SONY must.have Retail AV
2012
Description
SONY must.have in store retail campaign.
Fields
Animation, Creative Direction, Motion Graphics
- We were asked by Volcano advertising to help them animate a concept they had in mind for an in store campaign that would run across all of the SONY stores in South Africa over the December holiday period.
As well as providing them with HD quality footage to be used on the latest models of the SONY Bravias we also rendered out separate objects to be used across all of the retail elements planned such as brochures and banners.
CREDITS:
Client: SONY
Agency: Volcano
3D Design: Maja Studio
Animation: Maja Studio
Produced by Volcano
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We were asked by Brand Activation to create an inflight AV for South African Airways detailing the arrivals process that passengers could expect upon landing. Part of the AV needed to be up dated with content specific to the country that passengers were visiting.Animation, Character Design, Motion Graphics2012 -
Cadbury Dairy milk has recently aligned themselves with the global orginisation, Fairtrade. Ogilvy JHB approached us to create an animation for the official press conference, as well as the internet, that would inform people on how this new relationship works and how it benefits not only the consumer but also all the farmers and their respective communities that produce the cocoa.
Credits:
Client: Cadbury Dairy Milk
Agency: Ogilvy Johannesburg
Direction: Maja Studio
Design and illustration: Maja Studio
2D and 3D animation: Maja Studio
Compositing: Maja Studio
Audio: Peter Cornell (The Refinery)Animation2011 -
OGILVY CAPE TOWN APPROACHED US TO CREATE A 3 MINUTE AV FOR THE LAUNCH OF THE SOWETAN NEWSPAPER'S NEW BRANDING DIRECTION. THEY WANTED TO EMBRACE BOTH THE BRANDS PAST AND FUTURE WITH A POWERFUL PEICE THAT NEVER STOPS MOVING
AWARDED BRONZE LOERIE 2009 : EXPERIENTIAL NON-BROADCAST VIDEO + FILM
AWARDED LOERIE CRAFT CERTIFICATE 2009 : ART DIRECTION
CREDITS
CLIENT: SOWETAN NEWSPAPER
AGENCY: OGILVY CAPE TOWN
DIRECTOR: MAJA STUDIO
DESIGN: MAJA STUDIO
ANIMATION: MAJA STUDIO
PRODUCED BY: MAJA STUDIOAnimation2011 -
STANDARD BANK ECONOMY ROADSHOW AV 2011
THIS IS A 2 MINUTE LONG AV WE COMPLETED IN JANUARY 2011. ALL THE ILLUSTRATIONS WERE HAND DRAWN AND IT WAS COMPLETED IN JUST OVER 5 WEEK
CREDITS
CLIENT: STANDARD BANK
AGENCY: TBWA / HUNT / LASCARIS
CREATIVE DIRECTOR: DAMIEN ARMSTRONG (WHATWEWANT)
TECHNICAL DIRECTION: MAJA STUDIO
DESIGN AND ILLUSTRATION: MAJA STUDIO
3D ANIMATION: MAJA STUDIO
2D ANIMATION AND COMPOSITING: MAJA STUDIO
EDITING: MAJA STUDIO
AUDIO: PETER CORNELL
PRODUCER: TAMI LANE (WHATWEWANT)
PRODUCED BY: WHATWEWANT BRANDED COMMUNICATIONAnimation2011 -
We were commissioned to design and animate all the screens for the South African stand at the world expo as well as design the interface for the touchscreens. There were 3 screen formats: A 5 foot high LED screen which curved halfway around the centre of the stand, a 16:9 format for the entrance and a 4:3 format for projections hung on the roof. Each animation loop ran for 30 minutes and all the logo builds across all screens had to sync perfectly together. On top of this all animations needed to be updated with new content, background 3D models, titles and translations every month. This Design was then expanded into the touch screens.
CREDITS
CLIENT: TEC AGENCY
DIRECTOR: DAMIAN ARMSTRONG
DESIGN: MAJA STUDIO
2D ANIMATION MAJA STUDIO
3D ANIMATION: MAJA STUDIO, RYAN CROCKER
COMPOSITING: MAJA STUDIO
EDITING: THEM PRODUCTIONS
TOUCH SCREEN DEVELOPMENT: 101 COLLECTIVE
PRODUCTION: WHATWEWANT BRANDED COMMUNICATIONAnimation2011