CADBURY FAIRTRADE

2011

Description

Cadbury Dairy milk has recently aligned themselves with the global orginisation, Fairtrade. Ogilvy JHB approached us to create an animation for the official press conference, as well as the internet, that would inform people on how this new relationship works and how it benefits not only the consumer but also all the farmers and their respective communities that produce the cocoa.

Credits:
Client: Cadbury Dairy Milk
Agency: Ogilvy Johannesburg
Direction: Maja Studio
Design and illustration: Maja Studio
2D and 3D animation: Maja Studio
Compositing: Maja Studio
Audio: Peter Cornell (The Refinery)

Fields

Animation

Cadbury Dairy milk has recently aligned themselves with the global orginisation, Fairtrade.
Ogilvy JHB approached us to create an animation for the official press conference, as well as
the internet, that would inform people on how this new relationship works and how it benefits not
only the consumer but also all the farmers and their respective communities that produce the cocoa.

Credits:
Client: Cadbury Dairy Milk
Agency: Ogilvy Johannesburg
Direction: Maja Studio
Design and illustration: Maja Studio
2D and 3D animation: Maja Studio
Compositing: Maja Studio
Audio: Peter Cornell

Below are some of the original treatment frames we developed.

South African Airways - International Arrivals AV

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Animation, Character Design, Motion Graphics

2012
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OGILVY CAPE TOWN APPROACHED US TO CREATE A 3 MINUTE AV FOR THE LAUNCH OF THE SOWETAN NEWSPAPER'S NEW BRANDING DIRECTION. THEY WANTED TO EMBRACE BOTH THE BRANDS PAST AND FUTURE WITH A POWERFUL PEICE THAT NEVER STOPS MOVING

AWARDED BRONZE LOERIE 2009 : EXPERIENTIAL NON-BROADCAST VIDEO + FILM

AWARDED LOERIE CRAFT CERTIFICATE 2009 : ART DIRECTION

CREDITS

CLIENT: SOWETAN NEWSPAPER

AGENCY: OGILVY CAPE TOWN

DIRECTOR: MAJA STUDIO

DESIGN: MAJA STUDIO

ANIMATION: MAJA STUDIO

PRODUCED BY: MAJA STUDIO

Animation

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Animation, Creative Direction, Motion Graphics

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STANDARD BANK ECONOMY ROADSHOW AV 2011

THIS IS A 2 MINUTE LONG AV WE COMPLETED IN JANUARY 2011. ALL THE ILLUSTRATIONS WERE HAND DRAWN AND IT WAS COMPLETED IN JUST OVER 5 WEEK

CREDITS

CLIENT: STANDARD BANK
AGENCY: TBWA / HUNT / LASCARIS
CREATIVE DIRECTOR: DAMIEN ARMSTRONG (WHATWEWANT)
TECHNICAL DIRECTION: MAJA STUDIO
DESIGN AND ILLUSTRATION: MAJA STUDIO
3D ANIMATION: MAJA STUDIO
2D ANIMATION AND COMPOSITING: MAJA STUDIO
EDITING: MAJA STUDIO
AUDIO: PETER CORNELL
PRODUCER: TAMI LANE (WHATWEWANT)
PRODUCED BY: WHATWEWANT BRANDED COMMUNICATION

Animation

2011
WORLD EXPO SHANGHAI 2010

We were commissioned to design and animate all the screens for the South African stand at the world expo as well as design the interface for the touchscreens. There were 3 screen formats: A 5 foot high LED screen which curved halfway around the centre of the stand, a 16:9 format for the entrance and a 4:3 format for projections hung on the roof. Each animation loop ran for 30 minutes and all the logo builds across all screens had to sync perfectly together. On top of this all animations needed to be updated with new content, background 3D models, titles and translations every month. This Design was then expanded into the touch screens.

CREDITS
CLIENT: TEC AGENCY
DIRECTOR: DAMIAN ARMSTRONG
DESIGN: MAJA STUDIO
2D ANIMATION MAJA STUDIO
3D ANIMATION: MAJA STUDIO, RYAN CROCKER
COMPOSITING: MAJA STUDIO
EDITING: THEM PRODUCTIONS
TOUCH SCREEN DEVELOPMENT: 101 COLLECTIVE
PRODUCTION: WHATWEWANT BRANDED COMMUNICATION

Animation

2011